About
Yukti (युक्ति)
Practical intelligence: the right move under constraint. From yuj, to join — everything joined into one working whole. Both meanings are the product.
The belief
A business grows when its owner makes better decisions and executes them faster. Not when they spend more time feeding the system.
Most software gets this backwards. It asks to be fed, configured, reconciled and filed through, and somewhere along the way the tool becomes the boss. We build against that one enemy: the busywork that sits between an owner and their next good decision.
The ambition
The operating layer modern businesses run, grow, and win on — starting with the businesses that sell to businesses.
That is a long way off and we would rather say so. Today Yukti does a narrower thing well: it holds a distributor's stock, rates, customers and orders in one place, puts their catalog on their customers' phones, and reaches those customers on the channel they already use.
How it was built
Alongside real operators, not in a lab. The campaign builder exists because a distributor described the spreadsheet it replaced. The one-message-per-customer-per-day cap exists because a customer told us what receiving five felt like. The pricing model is usage-based because charging for seats would have meant charging before the value showed up.
India-first, and built to travel. Lakh and crore, GST and WhatsApp, are in the foundations rather than bolted on — but the loop underneath them is not specific to any one market.
Talk to us
We reply on WhatsApp within one working day, which is also the promise we make to customers.
Grow your business with Yukti today
Bring your rate list. We'll build a live campaign with your products and send it to your phone, so you see exactly what your customers would see.
+91 94907 44841